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Friday

How Long Will You Live?

Checkout this website. It's pretty cool!

How long will you live? Watch the age prediction on the top left of the screen change as you answer the various questions.

Click below, or copy into your browser: BE HONEST WITH YOUR ANSWERS FOR AN ACCURATE

PREDICTION....
http://www.nmfn.com/tnetwork/longevity_game_popup.html

Don't like your score? Change your answers to see where making different choices could improve your numbers - they may lengthen your life. Share this website with family, friends, associates, co-workers, etc.

Tuesday

Security In A Developed Discipline Mind

In the degree that you change your thinking to cultivate the development of your mind the harmonies of life...your health, business and home life will become a reality.

Your outer condition, can not and will not change until you change the way that you think. For example: "You first think about the thing before you have the thing itself"; therefore, there can be no external change in your situation, circumstances or condition without an internal development----a change in your thinking. You might ask yourself as the years go by without any real evidence of a change in your situation, why is this happening to you. Nevertheless, the real truth is that you can go on for your entire life and still find no evidence or improvement of a change in your condition, unless there is a complete change in the way that you think.

There absolutely must be a change in your thinking before there can be a change in your outer condition. When you look for someone to help and receive that help without having cultivated your own mind for good, you have only been support by the person developed state of mind that help you, you have been improved through that person's developed thinking. Eventually, you will have to become aware of your own state of mind; you will have to develop a discipline sense of thinking. Remember, your good must come to you as the result of the activity of your own developed state of mind and thinking.

This is a law, a universal law, there can be no outer change without an inner change. In other word, you must change your thinking first.

Friday

Personal Resources Checklist

The single most important factor in the success or failure of a new enterprise is the people. Do you have the personal resources necessary successfully to withstand the rigors of starting a business of your own? Measure yourself and see.

May of the topics that covers upstarting business enterprises will appear to be just plain common sense. Yet, on the average, more than 2,000 firms are discontinued every day of the year. The single greatest underlying cause of business failure, or bankruptcy, is incompetence, which accounts for approximately 90 percent of the total failures. Before you take the chance of becoming one of the 2,000, consider your personal capabilities.

Competence

There is no one who can be completely objective in evaluating his own competence. Competence constitutes a measure of one's ability to gather information, evaluate it, and arrive at operational decisions with a high percentage of right answers quickly, in order to render these decisions maximally effective. Generally, the information that must be evaluated is less than complete. Accordingly, imagination, an ability to read between the lines, the maturity of judgment necessary to recognize when a decision must be made with or with out all the facts, and the guts to say, We will do it this way, are the signs of the competent manager.

Fear of making a wrong judgment causes the administrative paralysis that is a sure sign of incompetence.

The competent individual do not fear any person, place, thing, situation, circumstances or conditions. They dare to be great, and therefore, Perform Beyond The Genius Level.

Monday

What Is Viral Marketing?

Overview

Viral marketing refers to any marketing techniques that encourage users to pass on a message or link to other users, thereby creating a potentially exponential growth in the message’s visibility and effect.

"Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail," definition used by Word of Mouth Marketing Association (WOMMA)

Viral marketing is a very powerful tool and exploits people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Viral video marketing has exploded over recent years, with the industry as a whole now valued at over £100 million. The popularity and subsequent acquisition of YouTube by Google is testimony to the fact that viewing videos online has moved into the mainstream.

"Last year around 30% of campaigns had a viral element to them. This year I’d say it’s closer to 65% (2006)", says Dusan Hamlin, media and communications director of media agency Carat International.

This rising popularity has resulted in many companies developing viral campaigns, although as a consequence of this popularity the cost of developing a viral campaign ahs increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd and really allow the video to go viral in the true sense of the word. However, despite this viral marketing can be extremely cost effective when done well.

Choosing the Type of Viral
Viral marketing can reach huge number of people at a relatively low cost, and can be used to collect data, generate brand awareness, or encourage click-throughs to a website.
It generally takes one of three forms - video, emails or interactive games:


Videos -
the most common form of viral marketing. Videos can reach the most people and therefore tend to be best at creating brand awareness.

Emails -
this generally involves creating an enticing offer, one which people will automatically forward onto their friends. This creates a direct call to action but requires something of real value to be being given away or people simply won’t forward the email.

Interactive Games -
these are excellent data collection tools. Fewer people will be reached compared to a video but you’re able to build a database that you can continue to market to. Interactive games tend to be especially effective when combined with a micro site.

Naturally the choice of the type of viral should also depend on your target audience. Younger people tend to play more games, as do men in general. Women prefer emails and videos, and are more likely to forward viral content to friends, especially if it includes helpful information and special offers.

When is Viral Marketing not Suitable?
The nature of viral marketing is that the message can be forwarded to people anywhere. Therefore regionally-based companies are not well suited to exploiting the effectiveness of viral marketing.

Similarly, products aimed at the elderly may not be ideal because elderly people traditionally watch online videos and play interactive games less than the younger generation.

Also, you do have to be careful when promoting products that are only for people aged 18 and over because the nature of viral marketing means that your message can spread anywhere, especially into the hands of under 18s.

In reality the vast majority of companies can utilise the effectiveness of viral marketing, particularly with its relative low cost, the potential to reach huge numbers of people, its brand interaction value, and the way that it can be used as a data collection tool, to generate traffic, or awareness.

Thursday

Inspiration and Ideas for Writing your Next Article

We've put together our top 10 creative ideas to help if you ever become stuck for ideas about what to write about for your next article:

1. Give Tips
People love short little tips so give them what they want.
Example Titles:
5 Tips on How To Get The Best Price For Your Car
Motoring Tips - 10 Ways To Reduce The Cost of Driving


2. 'How To' Articles
There's always something that you can teach your audience.
Example Titles:

How To Cope With Stress
How To Ask Your Boss For A Pay Rise


3. Conduct an Interview
This does involve finding someone with expertise in your industry but it's sure to be of interest to many people. Interviews don't have to be conducted in person - they can easily be done via telephone or email.
Example Titles:
Serial Entrepreneur Robert Davis Tells All In Exclusive Interview
Jack Smith, 25 Years Experience in the Motoring Trade, Reveals His Top Tips On Getting The Best Deal For Your New Car.


4. Make a List
Lists work very well and are also easy to write.
Example Titles:
15 Exercises To Help You Loose Weight
20 Ways To Get More Visitors To Your Website


5. Product Reviews
The internet is primarily an information source so provide information through reviewing a product. This is particularly ideal if you are an affiliate marketer.
Example Titles:
The New Peugeot 307 - Is It Worth Buying?
Review of The New Lily Allen Album


6. Use humour
This requires good writing skills and is often hard to relate to your line of business but if possible then you can't go wrong with an amusing article.
Example Titles:
Things You Shouldn't Do In A Job Interview
Top 10 Jokes To Lighten Up A Presentation


7. Comment on a News Story
Use existing news stories to give you ideas and a lead into an article. Then express your views. Don't be afraid to express your opinion, even if controversial. Nothing is worse than a bland article.
Example Titles:
Success of English Cricket Team Produces Surge In Cricket Playing Amongst Youngsters
Hoodie Ban Affecting Store Sales


8. Recycle Old Articles
Once you've written a few articles you can often revisit them after a while and update them with new content.
Example Titles:
Pink Is Still The Colour For This Summer
New Drinking Laws

Fail To Prevent Rise In Binge Drinking

9. Hire an Ezine Writer
There are people who you can hire to write articles but ensure that you provide them with the title and general outline of the article.
Example Titles:
Nutritious Foods: By Your Ghost Writer
Recommended Supplements For Weight Training: By Your Ghost Writer


10. Freebies
Everyone likes to hear about where to get free stuff or enter great competitions.
Example Titles:
Win Yourself A Free Holiday This Summer
Get Yourself Free Cash From Online Gambling Firms

Monday

Top 10 Article Writing Tips

A poorly written article can not only be ineffective but also potentially harmful to your business. Follow the checklist below to prevent this:

1. Know what you’re writing about
Don’t start writing an article without having a clear title in mind. This will help to keep your article focused and will make it easier to write.

2. Plan a framework
Plan introduction, the various paragraphs in the middle, and the end. Do all the research before starting the writing. Writing the article should be relatively straightforward – simply putting all your research and points together.

3. Avoid careless misspellings
You’d check that your website and promotional material doesn’t have spelling errors so do the same for your articles. Misspellings will reflect badly on your business.

4. Don’t use complicated jargon
All your readers are not going to be highly educated or have knowledge of the technical terms in your industry. Don’t try to impress them by using complicated technical phrases. It’ll just put people off from reading the article.

5. Less words is more
Don’t feel that you article has to be incredibly long and in-depth. Aim for around 500 words although shorter articles can work well.

6. Use a clear layout
Avoid huge blocks of text. No one likes to read 10 lines of solid text on the internet so split your article into paragraphs. Alternatively use bullet points, leaving a line break between each one.

7. Stick to the title
Remember that people are reading your article because the title enticed them in. If you then branch off to talk about something else readers will lose interest in your article and the people that would have been interested in it will never know because of the off-topic title.

8. Never sell
The quickest way to lose credibility is to include links to your website in an article. Leave mentioning your links for the Resource Box.

9. Be professional
Making detrimental comments about other people or rival companies is unprofessional and will reflect badly on your company.

10. Be brave
Don’t be afraid to express you opinion, however controversial. Back up your opinion with facts. It’s far better to engage your readers through expressing a controversial opinion than being afraid of disagreeing with anyone and writing a bland article. The old saying that you can’t please everyone is particularly relevant.

The Resource Box
Article directories always have the Resource Box located on the article submission page where you can write a couple of lines about yourself and the website you are affiliated with.

This Resource Box has excellent ‘search engine optimisation value’ if done properly. Use HTML code where possible to link to your site via keywords.


Want more information? Read UK Marketing Guide.

Thursday

Promoting your Business through Article Marketing

Articles written and distributed online are often called ezines. Ezines refer to a publication or article which is submitted or posted on a website. They tend to be informative, entertaining or interesting. Webmasters often visit these ‘ezine sites', known as article directories, to look for relevant content for their own sites or blogs.

When an article is submitted to an online article directory there's room in the Resource Box to include some details about yourself and a link back to your site. Therefore well-written articles about issues surrounding your industry can generate a significant number of links to your site because all articles must be published with the Resource Box in place.

Benefits of Article Submission

1. Improve Search Engine Ranking
When you submit articles online there's a Resource Box where you can write a little about yourself and your website. Often up to three keyword links are allowed. These direct links to your website are extremely beneficial for search engine optimisation, with a number of the article directories having a high PageRank.

2. Increase Traffic
People who read articles will often have a look at the Resource Box and click through to the author's website. This results in an increase in traffic. In addition, some articles can generate a huge number of click-throughs if placed on very popular sites such as Digg.com.

3. Receptive Audience
People who read articles online are doing so out of choice. They may be particularly interested in the subject or may be looking for high-quality content for their website or blog. Therefore they are a receptive audience, unlike much advertising where people would prefer if it wasn't there.

4. Build Credibility
High quality articles can also help the author to build credibility within the industry. This is particularly true for those people and companies who provide skilled services that are hard to evaluate initially by customers. Excellent articles can illustrate your expertise and bring in customers.

5. It Costs Nothing But Time
It's free to write and submit articles online, and only takes time. You can decide to pay to distribute your articles to many directories but be careful because many companies simply carry out automated submissions.

Limitations
There are some limitations associated with writing and distributing ezine articles online. The first is that it is extremely time consuming. Writing a knowledgeable and interesting article involves research, then writing up, before finally being submitted to various article directories. This all takes time, especially if quite a few articles are written and distributed, and as a result many website owners simply don't have the time to promote their site in this way.

Secondly it goes without saying that badly written articles, spelling mistakes, or incorrect information can do more harm than good. It's vital to ensure that what is written is correct, often supporting it with statistics.

Articles should be about or related to the website that you are promoting. This means that some businesses are much more suited to this form of promotion, particularly companies offering business services such as marketing. Writing articles to promote an e-commerce store selling t-shirts is likely to be far more challenging.

Also, bear in mind that the days of writing and submitting one article to hundreds of article submissions sites, then watching as your rankings soar as the search engines pick up on all the one-way links have long gone. Search engines are a lot cleverer these days, identifying duplicate content and in some cases penalising websites that have huge numbers of low quality one-way links. Therefore it's far better to pick and choose the websites that you submit your articles to – quality over quantity.

For more information on this subject matter, visit Marketing Minefield