How To Market On Facebook

At last count, there were over 350 million users
on Facebook and this number is continuing to grow.
It overtook MySpace as the number 1 social networking
website on the planet last year and is just behind Google
when it comes to online traffic. You can then understand
how important Facebook marketing has become for
websites everywhere

The great thing about Facebook is that from the
outset, it has encouraged all users to use the website
as a means of sharing information and marketing
whatever they please. As a result, it has developed
many ways for users to do this.

Pages
It is specifically designed for promoting a business and
everything it has to provide. People can then become a
Fan of your page and when they do this, they let their
friends know that they've become a Fan of your page
via their News Feed.

Events
Create events to be held at a certain date and time.
It can be any one of the following:
• seminar: It should be introductory and free but
you could promote a paid one too.
• webinar: A seminar conducted online which anyone
in the world can join.
• product/service launch: If you are about to launch
a product or service, this is a way to gain attention.

The best part about creating an event on Facebook is
that it can go viral, and before you know it, people
will be attending your event in droves.

Advertising
Finally, about a year ago, Facebook introduced an advertising
service where people can put ads promoting their website
or their Facebook Page and they pay per click (PPC) or
impression (CPM).

You can target your ads to certain geographical locations
but in addition, given the nature of Facebook, you can
attach your ads to social actions. For example, if
you were a wedding photographer and wanted to
promote your services, your ads could be set up
to appear only to females between the ages of
24 and 30 and whose relationship statuses indicate
they are engaged.

Embrace Facebook
If you want to market your website online, you
would be absolutely nuts not to use Facebook marketing
as one of your key strategies. Just be careful not to
get caught up in it too much because it can become
a very time consuming activity.

About The Author
Martin Sejas provides an Internet marketing consulting
service for people who want to establish an online
presence for their business or dramatically
improve their current online presence today.
You can register for a free consultation today.
http://www.internetmarketingadvice.com.au/