"Copycat Marketing 101"

Think Before You Copycat
Just because we copycat something doesn't necessarily make it good... or efficient... or productive. we ASSUME that the people we are copying have the "right answer." We ASSUME that we are copying the right people!

So, you see, every now and then, we have to step back and examine our assumptions about what we are copying -- and why -- to make sure copycatting will, indeed, give us what we think it will give us.

"Why haven't we found a way to copycat creating wealth?" -- becomes painfully obvious. Most of us simply have been copycatting the wrong system. We've been copying the job track instead of the wealth creation track! Why? Because most people assume that a job is the only way to actualize their financial dreams. Perhaps they are unaware of alternatives to the job. They are not aware of a wealth-creating system they can copy. Perhaps they don't believe there are other sources of wealth. Or perhaps they don't think they are capable of creating true wealth by working outside the job routine.


Income Creation Vs. Wealth Creation
Whatever their reasons, the simple fact is that people in the job track will never create true wealth because they are copycatting an income creation system, which is based on linear growth, as opposed to a wealth creation system, which is based on leveraged growth.

People copycatting the income creation system are locked into a time-for-money trap. They trade a unit of their time for a unit of dollars. With income creation, 10 hours of work, equals 10 hours of pay. Unfortunately, most of the time, income creation is an endless treadmill. If you don't do the work, you don't get paid. If the treadmill stops, the income stops. People following the income creation system become slaves to temporary income, and they are accidents waiting to happen. If they fall victim to illness, or injury, or long layoffs, or burnout, they are income-less.

Those brave souls who have broken away from the ranks, who have realized that there are other systems out there to copycat -- wealth creating systems -- are choosing to copycat a system that allows them to leverage their time. They don't fall victim to the time-for-money trap because they do not trade time for dollars. For them, 10 hours of work means 100 hours of pay... or even 1,000 hours of pay. Moreover, their efforts create residual income. Unlike temporary income, residual income keeps earning money whether they show up to work or not!

This article was written by Burke Hedges