The Real Death of Email Marketing

For many online marketers, conversions rates are a mere fraction of what they use to be. At the same time, there are a few marketers that I've chatted with who have experienced no significant drop in conversions. These are all marketers who have built incredible subscriber loyalty over the years.

For many online marketers, the biggest problem is email deliverability. Their email is simply not getting through. Email is being filtered so heavily today that often less than 20% of a large ezine mailing gets delivered.

There are things you can do to improve your email deliverability, such as run it through a spam checker prior to sending it out.

I've talked to friends over a year ago, who often confided in me that they sometimes sent out emails and got absolutely NO response. They wondered if anyone even got the emails or read them.

Many savvy marketers also realized that a business totally dependent upon email was not a very solid business. They realized that what they really needed was a database that contained not only names and email addresses, but physical mailing addresses. That way, if something dramatic ever did happen in the world of email, they could just shift their marketing to direct mail, and still be in business. They knew that email could someday go the way of fax broadcasts.

Some of my in-the-know friends have also shared with me that many ISP's now monitor things such as email delivery rates, bounce rates, and open rates. That's pretty scary. I was also told that a few well-known list management providers were having emails coming off their servers BLOCKED, or "black holed."

Solutions to the email deliverability issue are out there. For example, paid "sender verification" is one that is often suggested.

One that I've looked at many times over the years is some type of direct-to-desktop solution. That's one where your subscribers install tools that allow your communications to tap into technologies not even dependent upon email. Another solution that I like very much is building your list on a hosted platform, so that communications take place within the system.

Just as with an email list, you need to respect your trackers on Sokule, and provide genuine value to the relationship.

To check out Sokule, visit my profile page at: http://www.sokule.com/postit/williec, There you can see how you can personalize your profile and monetize it. The links that you'll notice on the left side of the page are to five of my pet websites. There are also links on the left side of the page that promote Clickbank products. Those links are coded with MY Clickbank ID.

In future articles, I'll share with you some more solutions to "the email problem." For now, check out Sokule. Sign up for a free account and take it for a test drive. It's quicker to do that at:" Sokule.com/williec . The key to survival in business, just as it was for me in the military is to be aware of, and adapt to, changing circumstances. That's something you're now ready to do.

About The Author
Willie Crawford has been marketing online for 13 years, and used article marketing most of that time (writing over 1500 articles). His favorite tools for automatically distributing his articles, videos, podcasts, and press releases is the automated submission site: http://easypushbuttontraffic.com